Manager, Brand

Job Description

Job Summary / Purpose

Implement marketing strategies for one or more company key brands in order to meet established sales and market share targets.

Key Responsibilities

• Develop and implement annual marketing strategies and operating plans.
• Manage and develop all aspects of brand strategies: consumer insights, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix and P&L management.
• Understand consumer and market comprehensively; (i.e. insight into consumer dynamics, able to represent the consumer view in all brand decisions and effectively understand the commercial environment).
• Achieve brand targets, specifically; (i.e responsible for achieving the goals set out in the budget for Marketing; deliver Marketing activity on time and to budget, achieve brand awareness and manage Marketing(A&P) expenditure).
• Pr...

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