Manager, Audiences & Data Strategy

Role Summary:

The Manager, Audiences & Data Strategy serves as the strategic, technical, and analytical architect responsible for directing, governing, and measuring the data-driven audience ecosystem across Colgate Latin America brands. Sitting at the critical convergence of AdTech, MarTech, and paid media execution, this role owns the complete First-Party Data (1PD) lifecycle. As the regional business owner for the central marketing stack (CDP, DMP, and Salesforce Marketing Cloud), this position drives full-funnel programmatic and paid social media strategy to transform data streams into automated, actionable commercial insights. This is an exciting opportunity to scale regional media segmentation and shape the future of privacy-safe data collaboration within a leading global CPG environment.

Responsibilities:

• Drive regional media segmentation and audience strategy across digital channels, while supervising external agency partner...

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