Manager / Assistant Manager, Channel Marketing

Manager / Assistant Manager, Channel Marketing

The Manager / Assistant Manager, Channel Marketing is responsible for developing and executing trade and channel marketing strategies to drive sales growth, enhance brand visibility, and strengthen customer engagement across all distribution channels. This role supports the alignment between marketing and sales teams by planning and implementing effective in-store promotions, merchandising activities, and channel‑specific marketing initiatives to achieve business objectives and optimize market performance.

Job Description

1. Responsible in developing and executing integrated, value‑added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive visibilities, forward stocks, share and profitability in designated channel(s)/region(s).
2. Ensuring execution of all branding, display, product integration, and act...

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