Job Description
**POSITION SUMMARY:**
Do you love the outdoors and have a passion for building customer loyalty? We are seeking a dynamic marketing leader to drive lifecycle and CRM strategy for our CLUB Activation area. In this high-impact role, you will design and execute data-driven programs that engage millions of CLUB Members at Bass Pro Shops and Cabela’s — from onboarding to long-term retention and reactivation. You’ll lead a talented team, optimize customer journeys, and create personalized experiences that build lasting loyalty and measurable business growth.
**ESSENTIAL FUNCTIONS:**
+ **Develop and execute customer retention and lifecycle strategies** across acquisition, onboarding, engagement, retention, and reactivation touchpoints. Ensure campaigns are measurable, scalable, and optimized for results. (25%)
+ **Guide, coach, and motivate the marketing staff** to deliver CRM-driven strategies effectively. Provide training, feedback, and accountability to en...
Do you love the outdoors and have a passion for building customer loyalty? We are seeking a dynamic marketing leader to drive lifecycle and CRM strategy for our CLUB Activation area. In this high-impact role, you will design and execute data-driven programs that engage millions of CLUB Members at Bass Pro Shops and Cabela’s — from onboarding to long-term retention and reactivation. You’ll lead a talented team, optimize customer journeys, and create personalized experiences that build lasting loyalty and measurable business growth.
**ESSENTIAL FUNCTIONS:**
+ **Develop and execute customer retention and lifecycle strategies** across acquisition, onboarding, engagement, retention, and reactivation touchpoints. Ensure campaigns are measurable, scalable, and optimized for results. (25%)
+ **Guide, coach, and motivate the marketing staff** to deliver CRM-driven strategies effectively. Provide training, feedback, and accountability to en...
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Submit your application today and join our talented team at Cabela's.
Submit ApplicationJob Details
- Location Springfield, MO (BASS PRO SHOPS BASE CAMP)
- Job Type Full-time
- Category other-general
- Posted Date June 27, 2026
- Application Deadline July 01, 2026