Loyalty Lead

• Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth.
• Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives.
• Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift.
• Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value.
• Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews.
• Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse.
• Conduct market and competitor benchm...

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