Lifecycle Communications Lead

Job Description: Communications Manager — CRM & User Engagement

At Yoga Circle by cult
Drive habit formation through communication and engagement
Role Overview
Drive user behavior, engagement, and retention at through effective communication strategy, lifecycle campaigns, and WhatsApp-led CRM journeys, while continuously optimizing messaging, engagement funnels, and channel performance through data-driven experimentation.
The ideal candidate combines strong consumer marketing instincts with a deep understanding of user behavior, engagement funnels, and lifecycle communication to drive attendance and build consistency on Yoga Circle — with WhatsApp as a core product and engagement channel.

Key Roles & Responsibilities
1. CRM Campaign Design & Execution
Design and execute CRM campaigns across WhatsApp and lifecycle channels
Build communication journeys for onboarding, reminders, engagement, retention, and reactivation
Manage end-to-end campaign i...

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