LAZADA-User Growth Strategy Manager用户增长策略分析师-北京1

• Setting measurable goals across the User Growth function that are linked to the company’s strategic objectives
• Steering resource and budget allocation across external traffic channels and promotion mechanics
• Improving operation effectiveness and efficiency for marketing activities onsite and offsite through standardisation and automation
• Leading operational excellence through performance monitoring and analytics and implementation of regional standard operating procedures across countries
• Managing high-impact cross-functional and cross-country projects
• Collaborating with Product, Tech, Data to develop automation and operational tools

团队介绍：
我们是Lazada用户增长策略团队。我们通过数据分析发现业务机会点，赋能业务团队创新和产品运营优化，帮助业务取得突破！
 
职位描述：
1． 监控体系搭建：基于业务发展需要搭建分析、监控体系；
2． 策略分析： 分析产品功能、广告、社交裂变等潜在优化点，促进自然增长和提升付费ROI；

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