[KOREA] Product Manager, Marketing

• Develop and implement strategic marketing plans for the respective therapeutic area, aligned with the overall goals and objectives of the Patient Journey Solutions department.
• Conduct market research, competitive analysis, and customer insights to identify opportunities, define target segments, and shape brand positioning.
• Develop and execute lifecycle management strategies to maximize the potential of existing products, including line extensions and indication expansions.
• Develop and maintain a deep understanding of the patient journey and treatment landscape within the respective therapeutic area.
• Develop and execute integrated marketing campaigns and promotional activities to drive brand awareness, engagement, and adoption.
• Develop and implement strategies to achieve financial KPIs within the respective therapeutic area, including revenue targets, market share growth, and profitability.
• Establish and ma...

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