Journey Orchestrator (Xoco)

OverviewThis role will design and plan campaign user journeys.The Journey Orchestrator acts as the primary point of contact for brand teams, ensuring that journeys are well‐orchestrated across all available channels and touchpoints.The individual will track HCP engagement, generate insights, and continuously refine journeys to maximize impact and enhance customer experience.ResponsibilitiesDesign well‐orchestrated campaign user journeys with appropriate touchpoints, frequency, and sequencing, leveraging HCP 360 data and behaviour‐based personas.Create a holistic, omnichannel customer experience delivery ecosystem that maximizes reach and impact.Work with campaign execution teams (e.g., using SFMC) to support the execution of omnichannel campaigns and dynamic user journeys, delivering personalized, one‐to‐one experiences based on HCP needs and preferences.Develop detailed customer experience roadmaps with prioritization rules and guidelines for continuous improvement.Coordinate with ...

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