Integrated Brand Manager

Seri Kembangan, Malaysia | Posted on 12/12/2025

The Integrated Brand Manager is responsible for developing, executing, and overseeing cohesive brand strategies that seamlessly connect marketing, communications, KOL partnerships, and media activities. This role ensures that brand touchpoints, across digital, social, retail, and PR are aligned to strengthen brand identity, drive engagement, and deliver impactful results.

Key Responsibilities

• Lead end-to-end planning and execution of integrated brand campaigns across online and offline platforms.
• Ensure campaign continuity and alignment with Key Opinion Leaders (KOLs), influencers, agencies, and media partners.
• Manage cross-channel campaign timelines, deliverables, and performance to ensure consistent brand messaging.
• Collaborate with media agencies to optimize campaign reach, engagement, and impact.

2. KOL & Media Management

• Identify, evaluate, and c...

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