Innovation & Technical Marketing Manager Paper & Board, 100%

Responsibilities

Innovation & Technical Marketing (ITM)

• Agile management of the front-end innovation process (idea generation, screening, portfolio management) to achieve proof-of-concept.
• Lead Basket of Ideas (BoI) / Voice of Customers (VoC) or any other future programs together with Innovation Management & Partnership team ensuring the development funnel is always rich with strong and market worthy ideas.
• Ensure sufficient evaluation of ideas in terms of technical / market analysis, competitive benchmarking, next best alternative, potential benefit for Omya, etc.
• Define technical value propositions and create compelling technical marketing content (presentations, white papers, case studies, etc.).
• Develop value propositions and marketing strategies to support product launches.
• Support training programs for Sales/Marketing teams on product technical features, advantages and benefits that are well e...

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