Head of TikTok

This is not a social media role. It's a commercial role with a content and creator engine attached. The Head of TikTok owns TikTok Shop as a P&L accountable for gross profit, contribution margin, and sustainable growth across UK and EU. The right person treats TikTok Shop the way a category manager treats an Amazon business: a channel with paid media, merchandising, affiliate, and creator levers that all have to be tuned together to produce profitable revenue.

You will own the number, defend the margin, and build the function. You will work our existing TikTok Account Manager, a live-streaming agency our customer service team, in house affiliate management, our paid media setup and our supply and finance teams. You'll have budget to recruit support underneath you as the channel scales.

Key Responsibilities

Commercial

• TikTok Shop P&L across UK and EU including forecast monthly, report variance weekly, defend margin against ...

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