Head of Sales - Europe

The Head of Coach & Trade Sales – Continental Europe is responsible for driving the growth of inbound coach and trade sales from Europe to the UK. The role focuses on building and managing high‑value partnerships with European resellers and travel trade partners, maximising sales performance, and strengthening the organisation’s market position across key European markets including France, Germany, the Netherlands and Belgium.

Strategic Leadership

• Shape and deliver the European inbound sales strategy for the Coach and Trade division, aligned with wider commercial objectives.


• Act as a senior thought leader for inbound trade sales, promoting collaboration, innovation and accountability across the business.


• Represent the organisation at European industry events, conferences and forums to raise profile and secure new business opportunities.

Partnership Development

• Develop and maintain st...

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