Head of Digital Growth

Head of Digital Growth & Performance Marketing (Aesthetics & Med-Spa)
Job Description
We are seeking a results-driven Digital Marketing Expert with proven experience in the aesthetics / med-spa / cosmetic healthcare industry to lead our digital growth. This role is responsible for driving client acquisition, optimizing paid advertising, building a strong content ecosystem, and aligning marketing with on-ground sales performance at our centres.
Key Responsibilities
1. Performance Marketing & Paid Ads
• Plan, execute, and optimize paid ad campaigns on Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant p
latforms.
• Manage ad budgets, ROAS, CPL, CAC, and conversion tracking.
• Implement retargeting, funnel strategies, and lead nurturing journeys.
• Continuously test creatives, audiences, offers, and landing pages to improve performance.
2. Content Strategy & Planning
• Develop and execute a monthly content strategy aligned with brand positio...

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