Head of Channel Marketing

Carlsberg Group
📍 shah alam, selangor, Malaysia 💼 Full-time 🕒 Posted July 06, 2026

Job Description

We are looking for a strategic, commercially driven, and inspiring Head of Channel Marketing to lead our channel growth agenda across on‑trade and off‑trade. This role is instrumental in shaping channel strategies, driving execution excellence, and delivering sustainable growth across volume, revenue, and profitability.

What you’ll be doing

  • Lead the development of future‑fit channel strategies aligned with business growth priorities
  • Own end‑to‑end channel performance, delivering volume, revenue, and profitability targets
  • Translate brand strategies into channel‑specific activation plans to win in‑market
  • Drive premiumisation and portfolio growth through differentiated channel execution
  • Optimise route‑to‑market and strengthen distribution reach and quality
  • Partner closely with Sales to improve outlet penetration and execution standards
  • Deliver impactful trade marketing activations and enhance...

Ready to Apply?

Submit your application today and join our talented team at Carlsberg Group.

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Job Details

  • Location shah alam, selangor
  • Job Type Full-time
  • Category Marketing & Media
  • Posted Date July 06, 2026
  • Application Deadline August 15, 2026