Head of Business Card Acquisition Marketing, Product Management Director

Wells Fargo
📍 CHARLOTTE, NC, United States 💼 Full-time 🕒 Posted July 26, 2026

Job Description

**About this role:**

Wells Fargo is seeking an experienced growth leader to serve as Head of Business Card Acquisition. This role is responsible for driving new customer growth and deepening relationships through innovative acquisition strategies, digital marketing, banker-led sales channels, and customer engagement initiatives.

The successful candidate will lead a team accountable for growing Business Card new accounts, optimizing acquisition performance, expanding target audiences, and improving customer conversion across digital and banker-assisted channels. The role partners closely with Product, Marketing, Analytics, Risk, Technology, and Small Business Banking teams to deliver sustainable growth.

**In this role, you will:**

+ Lead Business Card acquisition strategy and execution across digital, marketing, and banker channels.
+ Drive customer growth, application volume, and conversion performance.
+ Develop strategies to attract new custo...

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Job Details

  • Location CHARLOTTE, NC
  • Job Type Full-time
  • Category other-general
  • Posted Date July 26, 2026
  • Application Deadline July 31, 2026