Head of Ads & Data Analyst

Salary

50,000 THB ~ 60,000 THB

Industry

Trading(Cosmetics/Healthcare)

Job Description

* Develop and oversee digital advertising strategies across multiple platforms, including TikTok Ads, Meta (Facebook/Instagram), Google Ads, LINE Ads, and other relevant channels.
* Manage and optimize advertising budgets to maximize ROI/ROAS and achieve the company's business objectives.
* Regularly analyze campaign performance by evaluating advertising metrics and their impact on sales, including CTR, CPA, ROAS, Conversion Rate, CAC, and other key KPIs.
* Design and manage campaign structures, marketing funnels, and audience segmentation strategies tailored to different products and stages of the customer journey.
* Plan and execute A/B testing for creatives, ad copy, audiences, placements, and promotional offers, while generating actionable insights to contin...