GTM Lead (PLG)

As a GTM Lead, you will own the company's revenue motion end to end, from activation through expansion. This is a senior, cross‑functional role sitting at the intersection of product, marketing, and sales. A core focus of the role is scaling and monetizing a product‑led growth (PLG) business by turning product usage into predictable revenue. You will define what a product‑qualified lead (PQL) looks like, build the scoring and routing logic behind it, and create the systems, processes, and strategies that drive conversion, retention, expansion, and enterprise growth.

You will partner closely with Product to optimize upgrade paths, retention strategies, and paywall experiences, while building an enterprise motion from scratch, including pricing, packaging, qualification frameworks, sales processes, and handoff playbooks. This role does not have direct reports initially, so success depends on your ability to influence and align cross‑functional teams across Product, Mark...

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