Growth Marketing Strategist

Key Responsibilities

1. Paid Acquisition & Channel Ownership

• Own and scale Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook & Instagram) campaigns
• Manage budgets across brands and geographies with clear CAC, CPL, and ROI targets
• Launch and optimise campaigns for:
• Lead generation
• Conversion-driven landing pages
• Intake-based & seasonal demand (Jan / Sep intakes)

2. Funnel & Conversion Optimisation

• Improve lead-to-conversion rates through:
• Landing page optimisation
• Funnel experiments (forms, CTAs, messaging)
• Audience segmentation and retargeting
• Work closely with Product, Design, and CRO teams to ship high-impact experiments

3. Data, Analytics & Attribution

• Own performance tracking across

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