Global Go to Market Manager

Description

The Global Go To Market (GTM) Manager supports both Darphin & Lab Series Marketing Teams and reports to the Global GTM Director. The person is responsible for developing and executing all online content calendars for ongoing monthly management, HTM, new brand.com identity pages and updates. The person will also be responsible for creating & validating all brand.com content & for all paid media activations for Le Grand Institut. Finally, the role includes CRM, Paid Media and Market Management missions. The role has one direct report (apprentice) and manages all ad hoc digital freelancers. This role will collaborate with our Creative team and business Online team to implement the Marketing strategy and content. 

This role is responsible for leading new branding initiatives across the brands included in each brand’s respective strategy.

This role operationalizes key branding projects across both brands to ensure an elevated, luxury consumer-...

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