Global Brand & Alliance Lead

Overview

Responsibilities

• Alliance Lead for one or several partners, ensuring the overall coordination of the interactions with the partner, providing support to internal commercialization, enabling functions and providing value to partners.
• Owns the One Medison Brand Planning approach (One Medison Integrated Brand Plan: IBP) for the partnership in scope, by working closely with country colleagues and external Partners to establish excellence in Brand Planning and timely execution in the countries.
• Owns the One Medison Patient Funnel Model (PFMs) approach for the partnership in scope, including design/evolution, and pressure-testing across all countries. Spare-partners with countries to review, challenge and validate assumptions in a collaborative and cross-functional way.
• Oversees the partner’s brands business performance, ensuring coherence and consistency between business metrics (number of patients, units, revenue) and active...

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