General Manager (Brand)

As the Brand and Commercial Lead, you'll act as the creative strategist who makes everything work, amplifies what's already moving, and as a final brushstroke, sees it all come together in the numbers, crowning a masterpiece. This is not a manage the agencies and send the report kind of role. This is a build-it, scale-it, own-it kind of role, for someone with hands-on experience building or operating a consumer brand in Mexico across multiple channels, where your fingerprints will be on every milestone that matters.

Responsibilities

• Own the P&L end to end and make the calls that move the number.
• Drive growth across DTC, Amazon, Mercado Libre, and a retail pipeline that is just getting started.
• Manage a network of external partners covering paid media, lifecycle marketing, fulfillment, UGC, and customer support, holding each one to clear performance standards.
• Track ROAS, CAC, conversion rate, and channel revenue, then turn that int...

Ready to Apply?

Submit your application today and join our talented team at Sur.