Field Marketing Manager - China

Minor Hotels
📍 Shanghai, Shanghai, China 💼 Full-time 🕒 Posted June 26, 2026

Job Description

Job Description

The Field Marketing Manager, China, is responsible for driving hotel-level demand generation, commercial activation, and digital conversion performance across Minor Hotels’ portfolio in China.

Reporting to the Director of Brand Marketing & Communications, this role plays a critical function in translating brand strategy into measurable business outcomes, supporting operating hotels and Joint Venture partners through localized campaigns, strategic collaborations, and digital commerce initiatives.

With a strong focus on China’s platform-driven ecosystem, the role leads execution across Douyin, livestream commerce, and content-to-conversion initiatives, ensuring marketing directly contributes to revenue growth, distribution diversification, and market competitiveness.

1. Hotel Demand Generation & Market Activation

  • Plan and execute city-level campaigns, hotel activations and tactical marketing initiatives to drive occupancy, A...
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    Job Details

    • Location Shanghai, Shanghai
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date June 26, 2026
    • Application Deadline August 05, 2026