Experiential Marketing Specialist, Sea-Doo (Sherbrooke)

The Experiential Marketing Specialist, Sea-Doo is responsible for the strategic development, execution, and optimization of immersive brand experiences that drive awareness, engagement, and conversion across key markets. Their focus is primarily on Sea‑Doo experiential initiatives and events.

Responsibilities

• Define and own the experiential marketing strategy for Sea‑Doo across North America.
• Define KPIs (engagement, leads, conversion).
• Analyze performance and improve programs.
• Implement reporting tools.
• Lead end‑to‑end execution of the Boatshows, and other experiential initiatives for Sea‑Doo.
• Oversee concept development, production, logistics, and in‑office delivery.
• Ensure consistency and excellence across all touchpoints.
• Responsible for operational efficiency and budget management, with a focus on ROI and optimized resource allocation.
• Collaborate with multiple internal stakeholders ...

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