eCommerce Marketing Analyst (Barcelona)

eCommerce Marketing Analyst

HP is seeking an experienced Performance Marketing Analytics Lead who is passionate about optimizing business outcomes at the intersection of data analytics, AI, and experimentation. This role sits within HP’s eCommerce & Digital Marketing Analytics organization and plays a critical part in shaping how marketing investments are planned, tested, optimized, and scaled globally.

Using advanced analytics, media mix modeling (MMM), experimentation, machine learning, and AI‑enabled decisioning, this role drives quarterly, monthly, weekly, and in‑period marketing investment decisions across digital channels (including SEM, CSE, Affiliate, Display, Social, Email, and Partner channels). The role partners closely with marketing, data science, product, and engineering leadership to build scalable experimentation and optimization capabilities that improve acquisition, retention, lifetime value, margin, and overall marketing ROI.

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