E-commerce Marketing Manager

Digital Marketing Manager – eCommerce

Develop and execute comprehensive digital marketing strategies to drive online sales and revenue growth

Manage and optimize eCommerce marketing channels including SEO, SEM/PPC, paid social, display ads, email marketing, and affiliates

Own performance marketing campaigns across platforms such as Google Ads, Meta, TikTok, and marketplaces (e.g., Amazon)

Analyze customer journeys and funnel performance to improve conversion rates (CRO) and average order value (AOV)

Plan, execute, and optimize promotional campaigns, product launches, and seasonal sales events

Monitor and report on key KPIs including ROAS, CAC, LTV, conversion rate, traffic, and revenue

Use analytics tools (e.g., Google Analytics, GA4, dashboards) to generate insights and inform data-driven decisions

Collaborate with eCommerce, product, design, and content teams to ensure cohesive campaigns and brand consistency

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