E-Commerce Manager

L'Oréal
📍 Shanghai, Shanghai, China 💼 Full-time 🕒 Posted February 26, 2026

Job Description

In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce…), in line with brand’s identity and objectives. 

- Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives (including e-boutiques, e- retail and e-tail, mobile commerce, social commerce…)

- Drive sales, ensure profitability and growth of the e-boutiques, e-retail/e-tail sites if relevant

- Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies

- Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt t...

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Job Details

  • Location Shanghai, Shanghai
  • Job Type Full-time
  • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
  • Posted Date February 26, 2026
  • Application Deadline April 07, 2026