E-COMMERCE Executive/Senior Executive

About the Role
We are looking for a results-driven Performance Marketing & E-Commerce Executive to lead digital advertising, marketplace campaigns, and promotional strategy across major platforms. This role requires hands-on experience in running paid ads, executing mega campaigns, managing budgets, and working closely with platform AM to drive sales growth. Brand: Roboock, Xiaomi, Laifen Key Responsibilities
Digital Advertising & Performance Marketing
Plan, execute, and optimise paid campaigns across: Meta Platforms (Facebook & Instagram Ads)
Google (Search, Display, YouTube, Performance Max)
TikTok Ads
Plan advertising budget allocation and keyword strategy
Monitor ROAS, CPA, CTR, CVR and optimise campaigns
Conduct A/B testing for creatives and landing pages
Track performance and generate actionable reports
E-Commerce Platform Management
Strong working knowledge of: Shopee, Lazada, TikTok , Amazon
Responsibilities include: Understanding platform al...

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