Director of Demand Generation

Job Description
Insight Global is seeking a Director of Demand Generation to join a global B2B SaaS organization on a permanent, hybrid, 2-3 days a week on site position in Calgary, Alberta. This leader will own the end‑to‑end demand generation strategy, execution and will drive data‑driven marketing initiatives focused on lead generation, customer acquisition, cross‑sell, and retention, while owning the global marketing funnel and pipeline quality.

This role partners closely with Product, Product Marketing, Brand, Sales, Sales Operations, and Customer Success to execute multi‑channel campaigns aligned to the company’s go‑to‑market strategy. The ideal candidate is an out‑of‑the‑box thinker with deep experience in B2B SaaS demand generation, strong people‑leadership skills, and the ability to scale global programs across regions.

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