Director, GTM Strategy

Director GTM Strategy: Land, Expand & Ecosystem

Location: US, EMEA

Reporting to: VP, GTM Strategy & Operations

About the Role

As the Director of GTM Strategy (Land, Expand & Ecosystem), you are the strategic architect of Showpad's growth engine. You own the Front-End of the revenue engine, ensuring our new business, expansion, and partner motions are optimized for scale. This is a Product Management style leadership role where your product is the sales motion itself. You define the benchmarks for success and identify the AI-driven interventions needed to help the field reach them. You lead a team of analysts and strategists while personally driving the strategic direction.

What You’ll Do

• Strategic Benchmarking: Define and set the performance benchmarks for the Land & Expand motions (e.g., Target CAC, LTV/CAC ratios, Partner-sourced pipeline %). You own the Target that the field is aiming for.



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