Director, Cross Border Digital Channel and Client Experience Strategy

Job Description

What is the Opportunity?The Director, Cross border Digital Channel and Client Experience Strategy is responsible for the overall digital client experience, including development of end-to-end client journey mapping to drive digital channel prioritization and backlog based on voice of client and ‘moments that matter’ (e.g. onboarding, life events). The role provides senior level product management and oversight of digital acquisition and service channels and owns the cross border digital client experience strategy collaborating with Assisted Channels, Products and Operations to ensure appropriate alignment, prioritization and execution against the desired end state and outcomes. Proactively identifies and prioritizes digital capabilities, irritant remediation and service improvements to improve sales conversion, enhance the client experience and reduce costs to serve. Serves as primary liaison between RBC Bank and the Personal Banking Digital ...

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