Director Content Planning

DirectorLivestreaming & Content Management

Department: GCA Digital

Direct Reporting Line: Senior Director

Indirect/Second Reporting Line:

Subsidiary/Country: adidas China

Location: Shanghai

GSMS Grade: M2

Number of Personnel Managed: 6-7

Cost Center/Budget and/or Revenue Responsibility:

Purpose & Overall Relevance for the Organization:

As a Content Planning Director at adidas, you are accountable for defining the digital content strategy, story-telling framework, and integrated GTM planning for China. You lead a team responsible for determining “what to drive” and “how to tell the story” across digital channels. Additionally, you manage the total digital Marketing Working Budget (MWB), ensuring strategic allocation and ROI optimization in alignment with brand and business objectives.

Key Responsibilit...