Direct-to-Consumer DTC Business Model Innovation Director

PepsiCo
📍 Cornellà del Terri, Catalunya, Spain 💼 Full-time 🕒 Posted February 28, 2026

Job Description

Overview

Own the strategy, design, and execution of new global direct-to-consumer business models that create scalable, profitable revenue lines. This role sits at the intersection of strategy and operations. You will identify whitespace opportunities, build repeatable business models, and lead them from concept through pilot to scale. Expect ambiguity, fast iteration, and real P&L accountability.

Responsibilities
  • Lead end-to-end development of new D2C business models, from strategic thesis to operational execution and scale
  • Identify and evaluate new revenue opportunities across delivery-first, digital commerce, subscription, experiential, and hybrid retail models
  • Design scalable operating models including unit economics, staffing, supply chain, tech stack, and fulfillment
  • Build and launch pilots, define success metrics, and rapidly iterate based on performance data
  • Partner closely with brand, marketing, tech, finance, and supply c...
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    Job Details

    • Location Cornellà del Terri, Catalunya
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date February 28, 2026
    • Application Deadline April 09, 2026