Digital strategist

Digital Strategist Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field. 5+ years’ experience in a senior digital marketing or digital strategist role, preferably within higher education, corporate, or agency environments. Strong expertise in digital strategy, performance marketing, campaign execution and content roll-out. SEO/SEM, PPC, paid social, content strategy, email marketing, remarketing, and marketing automation. Track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI. Proficient in Google Analytics, Google Ads, Meta Business Suite, CRM systems, email marketing platforms, and social media management tools. Data-driven mindset with strong analytical and reporting capability. Ability to manage budgets, optimise performance, and collaborate with internal teams and external agencies.

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