Digital Marketing Manager

Key Responsibilities 1. Lead Generation Generate qualified B2B and B2C leads through digital channels. Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp. Reduce cost per lead (CPL) while increasing lead quality. Coordinate with inside sales and field sales teams for lead conversion. 2. Performance Marketing Plan and execute paid advertising campaigns. Manage advertising budgets and ROI. Optimize campaigns based on conversion data. Conduct A/B testing for ads, landing pages, and creatives. 3. Website & SEO Management Improve website traffic through SEO. Increase keyword rankings related to solar products. Optimize landing pages for higher conversions. Monitor website performance and user experience. 4. Content Marketing Develop blogs, videos, case studies, and educational content. Support dealer and distributor acquisition campaigns. Build content strategy around solar awareness and customer education. Coordinate with video and creative teams. 5. Soci...

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