Digital Marketing Manager

Key Responsibilities

Performance Marketing (D2C)

● Own and scale paid performance marketing across Meta (Facebook & Instagram) and

Google (Search, Shopping, Display, YouTube).

● Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara’s D2C

business.

● Lead creative experimentation and testing across formats, messaging, audiences, and

landing pages to continuously improve performance.

● Own budget planning, allocation, pacing, and efficiency across channels.

Marketplaces (Amazon, Flipkart, Myntra, etc.)

● Lead campaign planning and execution across key marketplaces, aligned with business

priorities and sale calendars.

● Plan, execute, and optimize festive sales, mega events, and BAU bursts across

marketplaces.

● Work closely with marketplace POCs to track mid-event performance, identify trends,

monitor competitive activity, and drive real-time optimizations.