Digital Marketing Executive

Lead Generation (LATAM & Africa) Plan and execute digital campaigns to generate MQLs and SQLs from target markets across Latin America and Africa. Manage lead flow across B2B channels including Alibaba, marketplaces, ABM platforms, and paid/organic digital channels. Own lead volume and lead-quality targets for the region. Sales Coordination & Campaign Optimization Work closely with the sales team to understand lead quality, disqualification reasons, and conversion patterns. Use sales feedback to refine targeting, messaging, and channel mix closing the loop between lead capture and lead conversion. Maintain a clear view of the MQL SQL opportunity funnel and report on it regularly. Cross-Functional Briefing (Sales Design Social) Understand the sales team's market objectives and priorities, and translate them into actionable creative briefs. Brief the design team on ad creatives and the social/content team on social content, ensuring output aligns with sales goals and market context....

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