Digital Marketing Director

Bachman’s is committed to creating a caring environment while inspiring a passion for bringing beauty to life.

The Digital Marketing Director is responsible for developing and executing comprehensive digital experience and marketing strategies that drive customer acquisition, engagement, and revenue growth across both retail and wholesale channels. This role leads the organization’s digital experiences, ensuring a connected customer experience and aligning with overall business objectives.

Position Duties:

+ Develop and execute integrated digital marketing strategies that support retail and wholesale business growth.

+ Own the company’s B2C/B2B digital experiences strategy and execution, including website user experience strategy, content management, product and event launches, homepage updates, site functionality, and ongoing performance optimization.

+ Lead eCommerce marketing initiatives, including email marketing, SEO/SEM, dig...

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