Digital Campaign Optimization Specialist at Payworks

Elevate your data analysis skills as a Campaign Optimization Specialist with Payworks, a leader in workforce management. Embrace a hybrid work model while enhancing campaign performance and strategy.
Payworks is seeking a skilled Campaign Optimization Specialist to collaborate with the Growth Marketing team. With at least 5 years in performance marketing, you will drive testing strategies and optimize effectiveness across various channels. Your expertise in Salesforce and ad management on platforms like Google and Meta will be pivotal in influencing decisions and boosting performance.
Key Responsibilities:
• Own testing strategies for landing pages and ads
• Analyze performance metrics and deliver insightful reports
• Validate attribution tracking and manage UTM configurations
• Provide data-driven spend reallocation recommendations
• Refine audience segmentation for targeted campaigns
Requirements:
• 5+ years in digital marketing analytics or operations
•...

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