Digital Analytics

Key Responsibilities:

GTM Management:

Design, implement, and maintain tagging strategies using Google Tag Manager. Customize tags, triggers, and variables to support marketing and analytics initiatives. Troubleshoot and resolve tagging issues to ensure data accuracy and integrity.

Consent Management:

Implement and maintain TrustArc's consent management tool across all web properties.

Ensure compliance with global data protection regulations such as GDPR and CCPA.

Monitor and update consent preferences and manage customer data privacy settings.

Collaboration:

Work closely with marketing, analytics, and legal teams to align tagging and consent management with business goals and compliance requirements.

Provide technical support and training to team members regarding GTM and TrustArc usage.

Optimization & Reporting:

Analyze tag performance and work towards optimizing load times and accuracy.

Generate re...

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