Digital Analytics and Insights Manager

JOB PURPOSE

Use data to extract quantifiable insights from past trends and current conditions to increase profitability and improve efficiency. Primarily responsible for building, iterating, and leading the team to compile and analyse all digital metrics within the digital ecosystem (own sites, social, mobile, media, competitors, landscape, and industry trends). Contribute to the growth of digital marketing initiatives and work closely with BI, Data Science, and Marketing Reporting teams to develop a marketing data strategy. Champion the use of data in business decision-making and drive day-to-day analytical approaches to solve business problems.

KEY RESPONSIBILITIES

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates
• Lead execution of complex reports, identifying patterns and trends, and tr...

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