DESIGNER

• Conduct market research & store visits to stay abreast with consumer and competitor behaviours.
• Review product offerings and analyse feedback from end customers to improve products.
• Analyse market research and put insights into action for product improvement.
• Understand brand competency, product efficiency and customer needs.
• Design & conceptualise seasonal collections, product designs that fit ergonomics and user‑friendly specifications.
• Translate and present inspiration & ideas via mood board & hand‑drawn/CAD sketches professionally.
• Work closely with the Technical Development and Sourcing team on merchandise, material & fitting development to ensure product vision is cost‑viable and mass‑producible with factories.
• Conduct sample checks during buying conference stages to ensure consistency in design & development delivery.
• Produce and meet deadlines for the specific number of produ...

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