Data Scientist - MMM

4+ years of relevant MMM experience (Practical 2+ years experience in long-term marketing mix modelling) Build long-term Marketing Mix Models (MMM) using advanced tools tailored to specific business challenges. Identifies the right set of models suitable for long-term MMM modeling and develops the right code/package to execute them. Select appropriate modeling techniques and develop custom code/packages to implement them effectively. Lead data preparation, exploratory analysis, and iterative modeling processes specific to long-term MMM. Deliver actionable insights on how brand media impacts long-term brand equity, sales, and margins. Evaluate the scientific rigor and business relevance of complex long-term Marketing Mix Models (MMM). Possess a deep understanding of existing MMM frameworks and demonstrate the ability to leverage short-term MMM models into building long-term MMM models. Engage with Shell stakeholders and line managers to ensure timely and quality project delivery. Strong...

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