CVM Capability and Platform Management Specialist (Business Analyst)

Overview:

As a Capability and Platform Management Specialist in the Customer Value Management (CVM) team, you will play a key role in managing, enhancing, and supporting the tools, platforms, and capabilities that power data-driven customer engagement strategies. You will work across marketing, analytics, IT, and commercial teams to ensure the effective utilization of CVM platforms, such as campaign management tools, customer data platforms (CDPs), loyalty management systems, and analytical engines.

Functions and Responsibilities

• Platform Management & Operations:
• Support day-to-day operations of CVM platforms including campaign management tools CDPs, and loyalty systems.
• Manage user access, configuration, and governance of platform components.
• Ensure data integrity, quality, and timely synchronization across platforms.

• Capability D...

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