Customer Lifecycle Management Manager

• Identify and implement customer lifecycle, engagement, and customer journey improvement initiatives to maximize customer lifetime value and customer satisfaction.
• Develop and execute lifecycle campaigns and engagement strategies across onboarding, activation, cross/up-sell, retention, and reactivation stages.
• Prepare business cases, customer funnel analysis, and performance evaluation to support lifecycle initiatives and optimization activities.
• Provide recommendations on customer communication, engagement strategies, and marketing initiatives to improve campaign and customer experience effectiveness.
• Identify best practices and continuous improvement opportunities to enhance customer lifecycle management and engagement effectiveness.
• Collaborate with Product, Sales, Marketing, Digital, and other stakeholders to improve customer lifecycle and engagement performance across channels.

Requirements: