Customer Development Executive DTT

Panama DTT represents **42% of total AVC consumption** , supported by approximately **7,500 active points of sale** . The channel continues to deliver attractive momentum, with **Chocolate growing at 10%** and **Confections at 14%** , confirming its relevance as a key growth platform.



Within a **highly competitive environment led by strong international brands** , we maintain a **solid market position** , with **over 36% market share in Chocolate** , **25% in Confections** , and **17% share within the DTT channel** .



The **primary opportunity lies in unlocking the full potential of DTT** by **expanding weighted distribution of the must‑have portfolio** , ensuring broader and more consistent presence in priority outlets. Additional growth levers include **accelerating wholesale channel development** , **increasing drop size per executive visit** , and **driving Opening Price Point (OPP) products** to maximize penetration, accessibil...

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