Customer Data Management Analyst I

Job Summary

The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions’ marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible for ensuring ease of use of data by establishing processes for data management activities. This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectives.

Accountabilities

Data Process Management

• Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the ...

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