CRM Manager

The CRM Manager will own the end-to-end CRM strategy and execution for a rapidly growing, app-first consumer business. This is a hands‑on role responsible for building, scaling, and optimising customer lifecycle communications across the app, with a clear focus on engagement, retention, frequency, and lifetime value.

Operating as an individual contributor, the CRM Manager will define the CRM vision, design journeys, execute campaigns, analyse performance, and continuously optimise based on data and customer behaviour. The ideal candidate comes from app-first lifestyle, e-commerce, or consumer brands and is comfortable moving quickly in a dynamic, test‑and‑learn environment.

• Own and define the CRM strategy across the full customer lifecycle: onboarding, activation, engagement, retention, win-back, and loyalty.
• Build a scalable, app-first CRM roadmap aligned with business growth and product priorities.
• Translate co...

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