Copywriter (serialized narratives)

Mirchi
📍 Mumbai, Maharashtra, India 💼 Full-time 🕒 Posted June 09, 2026

Job Description

We’re looking for someone who’s comfortable crafting captions and long-form copy, but more importantly, hungry to master serialized storytelling.
This isn’t a traditional copywriting role. It’s for someone who thrives on continuity, audience obsession, and evolving narratives.
What you’ll actually be doing:
- Write every caption, inner monologue, story sequence, and carousel copy in distinct character voices—switching fluently without blending.
- Own the ongoing central narrative—maintain continuity, advance the story with each post.
- Pitch and develop formats like Situationship Report, Red Flag Audit, Honest Report, and Decision breakdowns.
- Track audience response to story arcs and adjust pacing—this is serialized writing, not standalone posts.
You’ll thrive here if you:
- Have 2+ years writing digital content with a strong personal voice.
- Ideally have created newsletters, Substack, or long-caption Instagram content that built a following.
- Understa...

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Job Details

  • Location Mumbai, Maharashtra
  • Job Type Full-time
  • Category Media and Communication Workers
  • Posted Date June 09, 2026
  • Application Deadline July 19, 2026