Content Writer - Dayshift / Hybrid (Ortigas)

• Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives.
• Identify high-intent search queries, prompts, and topics relevant to each business division.
• Create content designed to rank in both traditional search engines and AI-generated responses.
• Write and optimise website landing pages for each division (solids, liquids, consulting, managed services).
• Structure content to improve rankings, engagement, and conversion (clear headings, schema-aware formatting, FAQs, etc.).
• Continuously update and refine existing content to improve performance.
• Create content targeting conversational queries and AI search prompts.
• Structure answers in a way that increases likelihood of being surfaced in AI tools.
• Build topical authority through clustered content and internal linking strategies.
• Produce high-quality blogs, articles, and educational content aligned to industry pain points.
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